Motivation

A Simple Story Illustrating Why Pure Machine Learning (Without Expert Input) May be Doomed to Fail and Totally Unnecessary

Fenton N.E., "A Simple Story Illustrating Why Pure Machine Learning (Without Expert Input) May be Doomed to Fail and Totally Unnecessary", 12 Nov 2012. DOI: http://dx.doi.org/10.13140/RG.2.1.3030.6726

Moving from Big Data and Machine Learning to Smart Data and Causal Modelling: a Simple Example from Consumer Research and Marketing

Fenton, N. E, "Moving from Big Data and Machine Learning to Smart Data and Causal Modelling: a Simple Example from Consumer Research and Marketing", March 2015. DOI: http://dx.doi.org/10.13140/RG.2.1.3292.8166

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