Motivation

Moving from Big Data and Machine Learning to Smart Data and Causal Modelling: a Simple Example from Consumer Research and Marketing

Fenton, N. E, "Moving from Big Data and Machine Learning to Smart Data and Causal Modelling: a Simple Example from Consumer Research and Marketing", March 2015. DOI: http://dx.doi.org/10.13140/RG.2.1.3292.8166

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